1/31/2011

FLIKER Catalogue is coming !!

Nowadays, more and more people buy online. Although you still cannot trust online transaction security, you try to review product detail (even make your decision) online before you walk into the stores.


source: MTG
















source: WEBPRINTCREATIVE.COM


HL CORP is designing new product catalogue for FLIKER in electronic format. Here are our initial ideas for catalogue template:


OPTION 1

OPTION 2


OPTION 3

Good catalogue design catches viewers' attention. Look at that dessert catalogue; don't you feel they are very delicious?

What information should be put in the catalogue is also a big issue. It should be able to deliver product information (information customers want to know) at first moment. We are still working on it.

But, we believe it is better than our presnet catalogue; if you've seen our present catalogue. If you haven't seen our present catalogue, expect for the new one.

New Color !! New Experience !!

FLIKER is going to have new color options. To provide more choices to our customers, HL CORP keeps having discussion with its designers.
However, it's really a tough task.

Different color and design do attract people's eye balls. Once you satisfy their needs and find their tastes, you can be incredibly successful.

I am thinking of two examples:

1. LeSportsac - LeSportsac has been popular in the World (especially in Asia?) for years. This brand is famous for its variety of color options. In its website, people can "Shop By Color". It is convenient to review but also is difficult for consumers to make thier choices.

source: LeSportsac

 2. Kipling - Another Famous Bag Brand. It does not directly tell us we can "Shop By Color", but we know we can do it from its colorful online store.


source: Kipling

These two popular fashion brands clearly show us how color option important is.

For FLIKER, it is especially a challenging work. Since our customers are whole families; we have to know what colors will be girls' favorites and what colors will be boys' favorites.

HL CORP also would like to hear our customers' voice. Perhaps, your ideas can help us become another LeSportsac or Kipling in sporting goods area.


F3 COLOR OPTIONS